Susan Deighan

Susan Deighan

Susan Deighan
Susan leads Glasgow Life’s delivery of the city’s Tourism and Visitor Plan to 2023 and is responsible for promoting the work that Glasgow Life does, including strategic partnerships, destination marketing, fundraising, communications and major events. 

This includes promoting Glasgow internationally as an exciting and vibrant tourist and visitor destination and ensuring that the people of Glasgow are engaged with all of the benefits that Glasgow Life offers.

Susan works with city partners to ensure that they maximise the benefits of everything that is on offer across Glasgow’s cultural, creative and sport offers.

Glasgow is also a leading centre for business tourism and Susan leads the city’s conventions team, which secured more than 500 conferences in the 2015/16 financial year. 

Susan is a member of the Scottish Tourism Alliance Strategy Board and is former Vice Chair of VOCAL Scotland.

Susan helped to establish Glasgow Life as an independent charity and has led organisational change through policy and performance, with Glasgow Life now recognised as one of the UK’s best performing organisations with regard to Customer Service Excellence. 

She is the strategic lead for all of Glasgow Life’s marketing and communications activity, charged with increasing access and understanding of the company’s activities for both customers and stakeholders. 

Glasgow Life had more than 18 million attendances across its network of 160 facilities in 2015/16. With a strong digital presence of more than 70 social media sites and a number of ‘hero’ websites, Glasgow Life is looking to increase customer interaction across all of its service brands.

Susan is also the strategic lead for all external relations, including public relations and communications with the media at local, national and international levels.

Glasgow’s public libraries are a much-valued community and Susan led on the creation of a new vision for Glasgow Libraries, which will protect and enhance the service in the years ahead.

Susan also deputises for Glasgow Life’s Chief Executive, Dr Bridget McConnell CBE.
 
Susan’s background is in the performing arts, and she contributed to the 1990 City of Culture programmes producing street performance and outdoor interventions from 1988 to 1991. She was the senior producer at Tramway for five years, before moving into senior management roles. 

When she has the time, Susan is keen on travelling to far flung corners of the globe and seeking new adventures. She is a graduate from Goldsmiths College, University of London, where she gained a BA in English and Drama.
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