Glasgow's latest world-class sports venue will be known as the Emirates Arena thanks to a multi-million pound naming rights package with the global airline, Glasgow City Council has today (Friday) announced.
The landmark deal is the largest ever sponsorship agreement between Glasgow City Council and a commercial partner. Under the terms of the agreement the venue will be known as the Emirates Arena for the next 10 years, injecting millions of pounds into the Glasgow economy and giving the venue an internationally recognisable brand name.
The £113million Emirates Arena, which will open its doors for the first time next Friday (October 5), will be home to a world-class sporting events programme and is already being hailed as one of the world's top indoor sports venues. It will also be open for community use, with local people set to be the first to use it next week.
The Emirates Arena is built on a 10.5 hectare site in the East End of Glasgow. The multi-sport venue includes the Sir Chris Hoy Velodrome, the Commonwealth Indoor Sports Stadium, three full-size sports halls, one of the largest and best equipped Glasgow Club health and fitness centres, a luxury spa, an outdoor 1km closed cycle circuit and four outdoor five-a-side football pitches.
In its first four months of operation (5 October 2012 to 2 February 2013) the Emirates Arena will play host to no fewer than eight Scottish, European or World level sporting events.
Today's announcement reinforces Glasgow's position as one of the world's leading sporting cities and represents a significant investment in the city economy. Glasgow was recently ranked at number nine in prestigious SportBusiness Ultimate Sports City 2012 Awards. It is hoped this partnership will help build on the city’s international reputation and bring additional benefits given the global reach of the Emirates brand.
Councillor Gordon Matheson, the Leader of Glasgow City Council, said: "This is a fantastic deal for the people of Glasgow. Many of the world's top sports venues already enjoy the considerable benefits and prestige secured through a naming rights agreement and this partnership with Emirates puts us firmly in that elite group.
"The Emirates Arena is a truly world-class venue that will host a genuinely world-class sporting events programme. This partnership will bring that venue and global brand together and it will be the people of Glasgow who will reap the benefits. Over the next 10 years this multi-million pound deal will leave a lasting legacy.
"We are one of the world's top 10 sporting cities and the Emirates Arena will play a huge part in ensuring we retain and build on that position in the coming years. We can't wait for the action to get underway at the Emirates Arena."
Richard Jewsbury, Emirates’ Senior Vice President Commercial Operations Europe, said: “As a truly global airline we are committed to connecting people and cultures and this new sponsorship portfolio truly embodies this spirit.
“We sponsor a number of the world’s most prominent international sporting and cultural events and this multi-million pound agreement will not only help to inject significant funds into the Glasgow economy, but will also highlight Glasgow’s place on the international sporting stage.
“The state-of-the-art multi-purpose Emirates Arena is a true representation of our new brand platform, ‘Hello Tomorrow’, which focuses on the endless possibilities of the future.”
Emirates has a long history of supporting sport both in the UK and worldwide, including The International Cricket Council, the FIFA World Cup, the 2012 Ryder Cup and the Arsenal Football team at the Emirates Stadium in London.
The partnership with Emirates adds to the significant benefits that have been already been delivered throughout the construction of the arena.
It was one of the first construction projects in the city to include the council’s new community benefit clauses which has led to long-term unemployed people and school leavers winning places on high-profile projects across the city.
The construction project had a peak workforce of over 500 including 50 apprenticeships, many of them recruited through Glasgow City Council’s unique Commonwealth Apprenticeship Initiative.
The CAI is part if the £25m Glasgow Guarantee, which is aimed at ensuring every Glaswegian between the age of 16 and 24 has access to a job or training.
There are now over 175 people employed at the arena, including local residents who secured employment after completing a training programme with Clyde Gateway, Scotland’s largest regeneration partnership.
Further information on the international sporting events coming to the Emirates Arena, including ticket details, can be found at www.emiratesarena.co.uk