Strategic objectives

We will encourage participation, involvement and engagement in culture and sport for all:

to enhance the health and wellbeing of people who live, work and visit the City
to create an environment where enterprise, work and skills development are encouraged
to provide opportunities for making positive life choices in a safe, attractive and sustainable environment
to create a culture of learning and creativity that lets people flourish in their personal, family, community and working lives
to enhance and promote the City’s local, national and international image, identity and infrastructure
to demonstrate the ongoing improvement in the quality, performance and impact of the services and opportunities we provide.