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How to write the perfect press release

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How to write the perfect press release


Home What's on

How to write the perfect press release


Business and Intellectual Property Centre (BIPC)

Dates and times

Tuesday 17 September 2019
10:30AM - 12:30PM

Ever wondered why your press releases never get published?  This workshop hosted by Integris Communications ( )will show you how to write press releases that get published, including:

    •    How to structure a release for maximum results
    •    What are the hot spots which will get the media’s attention
    •    Who to target and how to contact them
    •    How to reuse press release content for social media

Integris has been providing PR and media relations services for 25 years to a variety of clients from start-ups to multinationals primarily in the technology, manufacturing, electronics and b2b sectors.
The workshop will be led by Integris directors Mike Reynolds and Michael Donaldson. 

Mike Reynolds
Mike is a PR professional with over 30 years’ experience in journalism, PR and marketing having worked for Financial Times publications and the London Evening Standard as well as holding senior management positions with a number of top tier PR agencies including Harvard PR and WPP plc. 

Michael Donaldson 
Michael has a Masters degree in PR and trained at the BBC in Glasgow. He has a background in journalism and copywriting and specialises in writing first-class copy which gets clients noticed, both in the B2C and B2B space.  Michael has substantial experience in the telecom/mobile and tech sectors, and has excellent contacts in the trade, national and international press.

Event takes place in Moir Dyer Simpson room in The Mitchell Library. 


The Mitchell Library

North Street, Glasgow, G3 7DN

Open tomorrow 9:00am - 5:00pm

More venue information