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Coronavirus (Covid-19) – Latest Information

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Search Engine Marketing

Search Engine Marketing

Search Engine Marketing

Business and Intellectual Property Centre (BIPC)

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Dates and times

Thursday 18 February 2021
10:00AM - 12:00PM
Search engine marketing targets a very specific group of people – those actively looking for your products and services. Learn how here!

About this Event

When advertisers compete to show ads on the same search results page, search engines use an auction to determine which ads appear and in what order. But there’s more to consider than just the price.

In this session we will be covering:
• Introduction to Search Engine Marketing
• What makes a good keyword
• Get the most out of your keywords
• Make your ads stand out
• How to know what’s working and what’s not

How long is it?
2 hours

Who is it for?
Small business owners, networkers, solo and entrepreneurs, business owners, social media marketers.

Where is the workshop held?
It is an online session held on Zoom. It's best to download the Zoom app on your phone or computer for the session. However, you can access from a link in your browser that will be sent after registering.The password to join the session will be sent 15 mins before the session start time (please check your email for this).

What do you need to bring along?
A notepad and pen is an essential. Having your phone handy helps too! An open mind to learn, communicate and grow is a must!

This session delivered as part of BIPC Glasgow’s Power Up project “Making digital work for microbusiness”. Power Up is an initiative by Good Things Foundation with the financial support of J.P.Morgan

Venue Map



G1 1LH