Web analytics can answer questions about what people are doing – and not doing – on your website.
About this Event
Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.
In this session we will be covering:
• What is web analytics?
• Making web analytics work for you
• Web analytics and organic search
• Tracking specific goals with web analytics
• Breaking down your data for insights
How long is it?
Who is it for?
Small business owners, networkers, solo and entrepreneurs, business owners, social media marketers.
Where is the workshop held?
It is an online session held on Zoom. It's best to download the Zoom app on your phone or computer for the session. However, you can access from a link in your browser that will be sent after registering.The password to join the session will be sent 15 mins before the session start time (please check your email for this).
What do you need to bring along?
A notepad and pen is an essential. Having your phone handy helps too! An open mind to learn, communicate and grow is a must!
This session delivered as part of BIPC Glasgow’s Power Up project “Making digital work for microbusiness”. Power Up is an initiative by Good Things Foundation with the financial support of J.P.Morgan