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Market Research and Business Intelligence

Is there a market for your business idea?

Market research and business intelligence are essential in establishing the demand for your business, assessing trends which affect your market sector, researching your competitors and identifying consumer behaviour.

A fundamental requirement for success is understanding what product or service to deliver; where, what market and at what price. 


IBISWorld​ is the UK’s most comprehensive collection of Industry Market Research and Industry Risk Ratings. Each report provides an overview of the industry and looks at its supply chain, the major players and key success factors as well as barriers to entry. The Business locations section shows the geographic distribution of each industry throughout the UK with UK Brexit Impact statements also provided.

Video tutorials are available to guide you through the reports highlighting what each chapter covers:

IBISWorld for Marketers (UK)

IBISWorld Industry Research Report Overview 

Access to IBISWorld is available within any Glasgow Library.

Proquest ABI/Inform

ABI/Inform​ is the industry standard for business research. It contains a wide array of business content including country-focussed industry reports from EIU (Economic Intelligence Unit) and market research reports.

ABI/Inform is available from all Glasgow Libraries and from home or work by entering your library card as password.

Video tutorials are available to guide you:

ProQuest Video Playlist


MarketLine industry profiles can be viewed via the Mint UK database which is available as a read only service in all of the 33 Glasgow Libraries. 

COBRA (Complete Business Reference Adviser)

An easy-to-use resource which has useful fact sheets on market research.

COBRA is available in all Glasgow Libraries and from work or home by entering your library card number.

Useful Links

A Checklist for Start Up Market Research

A guide to profiling your target market

A guide to using a market research questionnaire