Is there a market for your business idea?
Market research and business intelligence are essential in establishing the demand for your business, assessing trends which affect your market sector, researching your competitors and identifying consumer behaviour.
A fundamental requirement for success is understanding what product or service to deliver; where, what market and at what price.
ABI/Inform is the industry standard for business research.
It contains a wide array of business content types including country-focussed industry reports from EIU (Economist Intelligence Unit) and more than 1,400 market research reports.
MarketLine industry profiles can be viewed via the Mint UK database which is available as a read only service in all of the 33 Glasgow Libraries.