Market Research & Business Intelligence

Is there a market for your business idea?

Market research and business intelligence are essential in establishing the demand for your business, assessing trends which affect your market sector, researching your competitors and identifying consumer behaviour.

A fundamental requirement for success is understanding what product or service to deliver; where, what market and at what price.

 

Key Note  

Provides monthly updated reports across every major industry sector, full performance analysis of the UK’s market sectors
and coverage of European markets.

Key Note is available in all Glasgow Libraries.

 

 

 

 ABI/INFORM                                                                     

 

ABI/Inform is the industry standard for business research. It contains a wide array of business content types including country-focussed industry reports from EIU (Economist Intelligence Unit) and more than 1,400 market research reports.
 
ABI/Inform is available from all Glasgow Libraries and from home or work by entering your library card as password.
  
 
 

Brad Insight

Brad - British Rates And Data - is a comprehensive online reference tool which allows you to source information on the UK media industry.

It gives access to detailed editorial, advertising sales and production information, for example full rate card and circulation. This is the essential online media guide for those planning or buying advertising space or simply researching the media industry.

 
 

MarketLine (Datamonitor)

Provides industry profiles supplying key data and detailed analysis of market issues and trends. Hundreds of worldwide reports.  National and Global.

MarketLine is available, via password, in Business at The Mitchell.

 

COBRA (complete Business Reference Adviser)

An easy-to-use resource which has useful factsheets on market research.

COBRA is available in all Glasgow Libraries and from work or home by entering your library card number

 

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