
What we do for Glasgow

Glasgow Life supports the mental, physical and economic wellbeing of the city. Through our various partnerships we make sure Glasgow is culturally vibrant and active.
Our Destination Marketing team promotes everything that makes Glasgow a great place for people to live in, meet and visit. We showcase everything from our award-winning museums and internationally recognised events to new restaurants, attractions, and hotels.
Showcasing Glasgow





We build the city's reputation as a leading destination for domestic and international visitors. Our work grows the value of tourism to Glasgow's economy.
Glasgow Life works with various partners. This ranges from VisitScotland and VisitBritain to the Glasgow Chamber of Commerce. We also work with Glasgow Airport, travel operators and the tourism businesses which make Glasgow such an exciting city.

People Make Glasgow
We also manage the city’s award-winning People Make Glasgow brand. You can visit the brand website to discover more about what makes Glasgow a spectacular destination.
Find out moreGlasgow Convention Bureau works with city partners to encourage and support conference organisers to bring business events to the city. Academic conferences are an important contributor to Glasgow’s economy and global reputation. Glasgow hosts more international delegates than any other UK city, outside London.

Glasgow Convention Bureau
The award-winning team work with partners on more than 100 bids for major UK and international conferences every year.
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Glasgow's Culture Strategy
2024 -2030
Culture is Glasgow's heart. This new strategy sets out the mission and values for shaping and building the future health, prosperity and sustainability of our world city and its diverse people.
Find out moreGlasgow is a world-leading events destination and one of Europe’s most vibrant and diverse locations. The city has an enviable calendar of major events and festivals. Events range from Celtic Connections and the World Pipe Band Championships to the Glasgow Mela and the Merchant City Festival.
We have a proven track record of delivering world-class sporting events, most recently the 2023 UCI World Cycling Championships. And in 2024, Glasgow will host the World Indoor Athletics Championships and World Irish Dance Championships.
As a UNESCO City of Music, Glasgow has a wide variety of iconic music venues which welcome globally renowned artists throughout the year. It is also home to TRNSMT festival, which takes place each year at Glasgow Green.
Events in Glasgow





Glasgow Strategies
Glasgow Life also leads on several key city strategies alongside Glasgow City Council and partners. Find out more about this work.

Sauchiehall Street: Culture and Heritage District
Sauchiehall Street is receiving a share of £200 million over the next ten years through the National Lottery Heritage Fund Heritage Places initiative.
Find out moreInterested in finding out what else we do?

Glasgow 2014 Commonwealth Games legacy
Ten years on, take a look at some of the legacies of the best ever Commonwealth Games
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