Increasing national and international profile and tourism

Delivering events and programmes which support Glasgow's economy
Female athletes running in an indoor stadium, the main women in the photo is Scottish athlete Laura Muir

Our large-scale cultural and sporting programmes bring millions of visitors to Glasgow and present the city on an international stage. We support the city’s visitor economy and enhance its reputation as a great place to live, work, learn, and visit. 

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Increasing national and international profile and tourism
It’s the PR opportunities and the networking opportunities. I think we’re privy to more information that we might not necessarily have got otherwise if we weren’t a member of Glasgow Life.

Glasgow Convention Bureau

Glasgow Convention Bureau competes globally to secure conference business. It works on more than 100 bids for major conferences annually. Over 150 businesses become members of the convention bureau each year.

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Other ways we're increasing Glasgow's national and international profile and tourism:

  • People Make Glasgow

    People Make Glasgow is the official tourism organisation for Glasgow. It gives tourists ideas of what to do while they are visiting the city.

  • Celtic Connections

    Celtic Connections is the UK's premier celebration of folk and roots music. The festival lights up the Scottish winter and brings together musicians from around the world.

  • The Burrell Collection

    The home of The Burrell Collection is now a more modern and greener museum after a major refurbishment. It is regarded as one of the most significant civic museum collections in the UK.

    Burrell Collection stained glass gallery
  • 2023 UCI Cycling World Championships

    The first ever UCI Cycling World Championships will be in Glasgow in 2023. It will be the single biggest cycling event in history.

  • The World Pipe Band Championships

    The Worlds are the highlight of the piping calendar. Thousands of musicians and spectators from around the world attend every year.

    Pipers and drummers in pipe band uniforms celebrate in sunny weather on a Glasgow Park
  • Riverside Museum

    Riverside Museum is the first purpose-built museum created by Glasgow Life in the 21st century. It includes the city's transport and technology collections.

    Riverside Museum exterior with Tall Ship Glenlee